Event Agenda

Friday, April 8, 2022
The Renaissance Columbus Westerville-Polaris Hotel

2022 Schedule & Topics:

This activity is not related to the products or services of a commercial interest organization, therefore, those in control of the activity have no relevant financial relationships.

7:30 am

Registration / Continental Breakfast / Visit Exhibits
8:30 am   

Welcome / Introductions  
Lisa Egbert, MD, President, OSMA & Todd Baker, CEO, OSMA

General Session 1: Long Term Impact of COVID on the Practice of Medicine - Moderator: Todd Baker, OSMA CEO

Medical Practice Perspective:

•    Practicing During COVID19 and Lessons Learned and Opportunities for a Stronger Practice
T. Laurence Blosser, Chief Medical Officer, Central Ohio Primary Care Physicians

Industry Perspectives:

  • Implications for health data exchange and equity
    Dan Paoletti, Chief Executive Officer, Ohio Health Information Partnership

The COVID-19 pandemic has compounded health disparities and Social Determinant of Health needs. The best outcome for a patient comes when the care is coordinated, as needed, across different providers and social service agencies, ensuring that vulnerable patients don’t “fall through the cracks.”

  • Implications for public health
    Michael Dohn, MD, MSc, Medical Director, Public Health, Dayton & Montgomery County

The COVID-19 pandemic has highlighted differences between public health and healthcare. Response efforts have revealed high degrees of collaboration as well as variations in approach. Examining these variations can improve future joint public health and healthcare practices.

  • Implications for medical liability and patient safetyCarol Murray RHIA, CPHRM, CPPS, Senior Patient Safety Risk Manager, The Doctors Company

Many patients continue to be hesitant about returning to in person care. Educating patients about when that is preferred versus use of telehealth or just ongoing delays is a new burden. Because of the changing nature of the pandemic and the adjustment of rules/mandates, a review of policies/procedures and processes is essential to provide guidance to staff.

9:55 am

Break / Visit exhibits / Network with colleagues

10:20 am


Breakout Sessions (choose one)

Breakout 1A: HIPAA & Compliance in Today’s Technical World
Michelle Ann Richards BSHA, CPC, CPCO, CPMA, SHRM-SCP, Director of Client Engagement, Garfunkel Health Advisors

There has been a lot of HIPAA activity this year and now new changes to HIPAA have been proposed to ease access by individuals and sharing of Protected Health Information where appropriate, and relieve some of the administrative burdens of the rules. By participating you will review the administrative, technical and physical safeguards required to have an effective compliance program and discuss how to implement compliance best practices throughout your practice/clinic cost-effectively and efficiently.

Breakout 1B: How the Healthcare Marketing Landscape Has Changed – and what this means for healthcare practices
Megan Shroy, President, Approach Marketing
Julie Daubenmire, Account Director, Approach Marketing
Maddie Heery, Digital Strategist, Approach Marketing

For better or worse, the pandemic has fundamentally changed the communication landscape for healthcare. Now more than ever, it is vital for physicians and healthcare practices to effectively communicate with current and potential patients, build trust and combat health misinformation – using a mix of traditional and digital channels. In this session, you will develop strategies for ways to effectively engage current patients and market to new patients through traditional and digital channels including social media, email marketing and more.

11:00 am

Break/Transition/Visit Exhibits

11:20 am


Breakout Sessions (choose one)

Breakout 2A: Cybersecurity and Your Practice
Matt Enderle, CEO, MAXtech
Miranda Rodgers, Practice Administrator, Northwest Eye Physicians

Ransomware, cyberattacks, malware and viruses pose a threat to physician practice and are an issue that can’t be ignored. It is important that you have proper security issues in place and a response plan when there is an issue, whether it is how to manage a breach, if data or finances is compromised, if your system is down, recovery processes, notifying patients and more. By participating, you should be able to identify common security holes within your practice, solutions to common and uncommon issues, and know what questions to ask your technology service provider. You will also hear from a practice manager their experience that resulted in the inability to access their system and lost data, and their lessons learned.

Breakout 2B:  Rx for Providers 2022: Practice Expansion Options for Successful Lifecycle Management
Isabelle Bibet-Kalinyak, JD, MBA, Attorney/Partner, Brach Eichler                                    

There is a broad range of options for practice expansion such as forming/utilizing a management services organization; joining an independent practice association (IPA); combining/merging practices; joining a hospital; or partnering with private equity. By participating you will evaluate strategic growth/lifecycle options, examine the pros and cons of each option, and outline action items for corporate housekeeping in preparation of growth options.

12:00 pm


1:15 pm


General Session 2: What Does the Future of Telehealth Look Like For Primary and Specialty Providers? 
Karen Kennedy, RN, BA, CPHQ, Senior Manager, Informatics and Technology Practice, The Chartis Group

Julie Massey, MD, MBA, practicing pediatrician and co-leader, Chartis’ “Connected 4 Health”

During the COVID-19 pandemic, telehealth and remote care services sparked new interest during a time of lockdowns, social distancing, and widespread safety concerns. Now that telehealth has established itself in the mainstream, it’s time to consider remote care strategies for the future. By participating you will examine the medical conditions best performing in telehealth market; and applying what you know about telehealth to value-based care models, insurance partnerships options for virtual care and what the future holds for primary and specialty care.   

2:00 pm

Transition / Dessert break with exhibitors

2:15 pm


Breakout Sessions (choose one)

Breakout 3A: Maximize the Financial Success of Your Practice - How We Do It
Brian Santin, MD and Crystal Santin, DPT - Ohio Vein &. Vascular, Inc.

Building a successful medical practice means ensuring your company is built on a solid financial foundation. Over the past 8 years, this solo private surgical practice has grown to more than 6,000 patients and reduced practice overhead to less than 37 percent. Knowledge of available insurance and out-of-pocket obligations for each patient and incorporating these into your practice is key to the net revenue cycle management of a practice. This husband and wife team will explain some of the nuances rarely discussed in maximizing the financial success of a medical practice. As they like to say “We didn't write the rules, we just play by them.”

Breakout 3B: Taking Your Telehealth Program to the Next Level: Introduction to the AMA Telehealth Immersion Program
Bernadette Lim, MBA, Program Manager, Digital Health, American Medical Association

The AMA Telehealth Immersion Program is designed to support physicians, practices, and health systems in optimizing and sustaining successful telehealth programs. Join this session to learn more about the program, what you can expect, and how to get involved/participate.

2:55 pm


3:00 pm


Breakout Sessions (choose one)

Breakout 4A: Improving Staff Engagement with Authentic Communication
Susan Somers, Founder, WhenYouNeedHR

We know communication in the workplace is important because it affects our ability to work together, and it affects employee engagement. Under stress and pressure, we tend to fall back on aggressive or passive-aggressive communication, which derails engagement. During this session you will identify ways to engage in listening and communicating more effectively and developing a plan to build stronger relationships and to develop growth-minded and effective team/staff.

Breakout 4B: Taking Care of Caregivers
Todd Baker, CEO, Ohio State Medical Association
Kelley Long, Executive Director, Ohio Physicians Health Program

Did you know that two out of every three caregivers experiences symptoms of burnout? It is essential for those of us who take care of others to spend time taking care of ourselves. This session will introduce you to the new OSMA Cares program and resources and services offered by OPHP to identify Caregiver Fatigue and Burnout, and support your journey to wellness and resiliency.

3:30 pm


3:35 pm

General Session 3: OSMA Legislative, Advocacy and Regulatory Update
Monica Hueckel, Senior Director Government Affairs, OSMA
Jennifer Hayhurst, Director, Regulatory Affairs, OSMA

3:50 pm

Door Prizes

4:00 pm


None at this time.