A Look at the Way HIPAA Impacts Digital Marketing
Violating the HIPAA Act by accidentally revealing protected health information (PHI) is one of the most common reasons for healthcare professionals to avoid engaging in digital marketing activities.
This includes responding to online reviews and other feedback. And because 89% of 35- to 54-year-olds trust reviews as much as personal recommendations, these reviews are a marketing channel you don’t want to neglect.
Check out this blog article to see a list of protected health information. You can create an engaging digital presence while protecting the privacy of your patients.
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